With the new year upon us, every where I look I see people working to get healthy and making a commitment to a new lifestyle. The gym is packed, Facebook is exploding with weight loss and healthy eating commitments and The Biggest Loser just started a new season to motivate and inspire people to get moving through their heart wrenching stories (we all know that the ridiculous workouts aren't exactly motivating us to get off the couch!) but I was very excited to see the email I pasted below in my inbox on New Years Day! This looks to me like a step in the right direction for food manufacturers. Let me know what you think.
Registered Dietitian,
At Mars, we know that our consumers care about the food choices they make and we are proud of all the products we produce, from snacks and chewing gum to family meals and pet food.
As a leading global foods company, we want to help our consumers live healthy lives while still enjoying the small moments of joy that are among the hallmarks of our company.
Providing Options for a Healthier Lifestyle
We've enhanced our portfolio of popular products to create a broader range of options.
- Smaller portion sizes: Mars makes it easier to enjoy your favorite treats with our minis and fun size products.
- Lower calorie density options: Sometimes enjoying a full size bar or bag is part of the chocolate eating experience. Three Musketeers Whips and Pretzel M&Ms offer fewer calories in a familiar package size.
- Sharing Sizes: Mars has made the switch from the former King Size bar to a multi-piece format - '2toGo', '4toGo' and 'Sharing Size' – to encourage sharing or saving a piece for later.
- 250 Calorie Commitment: By the end of 2013, Mars has committed that none of our products will exceed 250 calories per serving.
To learn more about Mars, visit our award winning website, Marshealtyliving.com and follow us.
Best – Kathleen Griffith, MBA, RD
On behalf of Mars, Incorporated
KGriffith@talktocurrent.com
No comments:
Post a Comment